The story
Circuit of the Americas turned guest WiFi from a cost center into sponsorship inventory, generating more than $500K from a single F1 Grand Prix.
More than 440,000 fans came through the gates across the race weekend. Adentro customized the venue WiFi by zone to create premium sponsor inventory. A leading payments brand sponsored the WiFi hotspot.
Automated thank-you emails drove app downloads after each connection, and reputation management intercepted negative feedback before it reached the public. The weekend captured more than 14,000 new first-party opt-ins.