The story
The Golden Road Brewing pub in Huntington Beach, an Anheuser-Busch InBev location, faced a steady decline in foot traffic.
Adentro enabled instant first-party data collection through guest WiFi, retargeted known customers on social, and geo-targeted lookalike pub audiences to attract new visitors. The campaign ran from May through August 2022.
"Adentro has helped us prove that data-driven marketing is the best way to recruit and retain more customers in our key retail markets."
Ruairi Twomey, VP of Marketing