The challenge
Anonymous walk-ins could not be enrolled or measured, and the loyalty list grew slower than foot traffic. Every guest who paid and left without joining the E-Club was a contact the brand could not reach again.
What Adentro did
Adentro captures verified guest contacts at the point of visit and feeds them automatically into Punchh. There are no forms for guests and no steps for staff. A visit becomes a contact, and that contact becomes an E-Club member without anyone at the counter lifting a finger.
Results
Across 12 integrated locations over the data period, Adentro fed 20,742 contacts to the Punchh E-Club and enrolled 2,448 new loyalty members. Loyalty conversion reached 11.8 percent, roughly 30 percent above the industry benchmark.