The challenge
Across 37 locations the guest base was invisible. The brand could see sales, but not the people behind them, and had no way to tell a first-timer from a regular.
What Adentro did
Adentro made every visit measurable. It distinguishes first-timers from returners and converts recognized guests into owned contacts, reachable through a list the brand controls instead of paid media.
Results
In a 90-day window Adentro recorded 167,272 total sightings and captured 4,578 owned contacts, reachable at zero media cost. The capture rate reached 11.7 percent over the last 30 days. Of the guests seen, 75.7 percent visited only once, and each of them is now reachable through an owned list rather than another paid impression.