Who we are
Adentro, formerly Zenreach, was founded in 2012 and is headquartered in San Francisco. The platform captures deterministic customer identity through the guest WiFi captive portal when a customer connects in a location, building an individual profile of who came in, how often, and when.
Today the network holds more than 100 million verified consumer profiles, roughly one in five US adults, across more than 6,000 locations. Businesses use Adentro to build a customer database automatically, bring lapsed customers back, and measure which advertising actually drove in-store visits with the proprietary Walk-Through Rate.
What we do
Capture, activate, measure, and monetize. Guest WiFi turns anonymous foot traffic into real customer profiles. Those profiles power automated email, retargeting, and lookalike audiences. Walk-Through Rate proves which ads moved people into the location, independent of the ad platforms. For malls, venues, and stadiums, first-party audience data becomes sponsorship and retail media revenue.
Get in touch
To see what Adentro captures in your first days live, book a demo. For product support, visit the support site.