Turn center WiFi into a first-party shopper audience.
For property groups, REITs, and shopping center operators. Adentro turns the WiFi across your centers into a first-party shopper audience, retail media and sponsorship inventory, and closed-loop attribution tied to verified visits.
Attribution reports at the center and zone level, with store-level measurement available where network topology supports it.
Your centers see the traffic. They cannot see the shopper.
Millions of visits move through your properties, and the identity behind them stays with the stores, if anyone captures it at all. Retail media needs an audience you control, and tenants want attribution you can stand behind.
Traffic without a shopper audience
Footfall counters measure volume, not people. Retail media needs profiles you can actually target.
Sponsorship inventory left unused
Center WiFi reaches every visitor. Without a platform, it generates no media revenue and no sponsorship value.
Attribution stops at the entrance
Tenants ask which campaigns drove visits. Modeled panels cannot answer at the center level.
Capture. Activate. Measure.
Capture
Guest WiFi turns anonymous foot traffic into real customer profiles automatically. Email plus device ID. No forms, no loyalty signup, no staff effort.
Activate
Bring guests back with automated email, retargeting on Meta and Instagram, and lookalike audiences that find new customers who behave like your best regulars.
Measure
Walk-Through Rate proves which ads drove real in-store visits, independent of the metrics Meta and Google report about themselves.
Built for property groups at national scale.
Adentro was built for the largest property groups in the country, with deployments spanning more than 150 properties.
Deterministic identity. Independent proof. Zero effort.
Real signal, not modeled data
Adentro reads a device-verified WiFi connection, not a GPS panel. You see actual visits, not an estimate.
Independent measurement
You get one view of whether ads moved people into your locations, separate from what the ad platforms claim.
Zero staff effort
Capture is automatic, campaigns are automated, and reporting is delivered to you. Your team does nothing new.
Right now you are trusting Meta and Google to grade their own homework. Adentro gives you an independent view of whether your ads actually moved people into your locations.
See your centers become a measured retail media network.
Book a demo. We will show you what Adentro captures in your first days live, using your own locations.
Book a demoOperating multiple locations? Book a call and we will scope it to your footprint.