Retail media

Turn your venue into a commerce media network.

Every guest who connects to your WiFi becomes a verified, addressable contact. That audience is an asset you can sell to sponsors, onsite and offsite.

The audience is the asset

Your foot traffic becomes an audience you own.

01

Guests opt in through branded WiFi.

02

The venue builds a first-party audience it owns from day one.

03

Every profile is a verified visit, not modeled foot traffic.

Three ways to monetize

One audience, three revenue streams.

Sponsored captive portal

Sell the WiFi sign-in moment as premium sponsor inventory.

Circuit of the Americas generated $500K+ in sponsorship revenue from a single event. Read the case study →

Verified onsite media

Adentro measures audience presence at the zone level and puts verified identity behind screen networks, so sponsors buy proven exposure and venues raise yield on inventory they already own.

Offsite retail media

Extend sponsor campaigns beyond the venue by activating the verified audience across Meta, programmatic, CTV, and email, with closed-loop walk-through measurement proving return visits.

We operate it for you

No ad ops team required.

Venues do not need an ad ops team. Adentro provides the platform, the DSP integrations, and the programmatic infrastructure. A dedicated media manager and an account lead build and run the offsite retail media network on the venue's behalf.

Venues that prefer to activate through their own sponsorship or marketing teams keep full control of the audience either way.

Who this is for

Built for large-footprint operators.

Casinos, stadiums, arenas, shopping centers, and property groups turn guest connectivity into a measured media asset.

Get started

Adentro has built and operated commerce media infrastructure for the largest property groups in the country, with deployments spanning more than 150 properties.

Turn your venue into revenue.

Book a call and we will model the opportunity for your venue